Buyers Prefer Security Cameras Over Other Home Technology Features

Security cameras are the most wanted home technology feature for prospective and recent home buyers, according to a survey conducted by the National Association of Home Builders (NAHB). The survey, "What Home Buyers Really Want (2019 Edition)," found that 46% of respondents wanted a security camera in their home, more than any other home technology feature.
Three of the four most wanted features are security-related: along with a security camera, a video doorbell and a wireless home security system are wanted by at least 40% of respondents. However, at most 21% of respondents currently have any one of these technology features installed, indicating that there is market growth potential for these items. In contrast, about the same share of respondents who want a programmable thermostat (44%) have one already installed (41%).
Four other home technology features are desired by at least a third of respondents: a multi-zone HVAC system (39%), a lighting control system (36%), and a wireless home audio system and central vacuum system (both wanted by 33% of respondents). An energy management system/display and a smart washer/dryer (controlled remotely) are wanted by 31% of respondents each. Few home buyers currently have any of these items (14% of home buyers at most), which also indicates that there is room for growth in these product areas.

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